Berlin / Growth lead

I grow software products.

Head of Growth at TextCortex in Berlin. I work close to product, talk to users, and build when that is the fastest way to learn.

Where I tend to be useful

Growth work that stays close to the product.

Technical product marketing

I turn what a product really does into pages, launches, sales conversations, and onboarding flows that make sense to technical buyers.

Growth systems

I care about repeatable loops: search pages that age well, lifecycle messages with a reason to exist, and internal tools that make the team faster.

Shipping with constraints

I am comfortable moving between copy, analytics, no-code glue, Python, Flask, Godot, and the awkward middle where the first useful version gets made.

Current work

Head of Growth at TextCortex AI

I joined early and have worked across product marketing, acquisition, content, partnerships, and GTM. The useful part is not a long list of numbers. It is knowing how to make software easier to understand, easier to try, and easier to buy.

  • Work across product, content, lifecycle, analytics, and sales enablement.
  • Build experiments and tooling instead of waiting for a perfect process.
  • Use search intent, product usage, pipeline quality, and user feedback to decide what deserves attention.

Shipped projects

The best proof is usually a working URL.

Contact

Say hello.

Best for growth work, software products, indie projects, or games with too many upgrade cards.